Monday, September 25, 2017

NFL Marketing Machine

Hey FANS, are you ready for more football? How much do you know about the business end of your favorite entertainment addiction, the NFL? The revenue stream from media contracts, ticket sales, official NFL products and products, government stadium subsidies and syndication rights has reached enormous levels. The pie has grown from a sandlot clubhouse hobby to a billionaire jet set club. Now that fantasy football is in full swing, the beleaguered but rabid buff sticks with their voyeurism as they act out their heroism celebration. Devotees of the noble sport seek the thrill of victory but experience the agony of defeat in their pocketbook.

 Read the entire essay from the Negotium archives
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